One of the trends emerging within the food and beverage industry is also one of the most difficult to define or categorize. Fast-casual dining as a category has burst onto the radar of consumers across the country. Generally recognized as a blend between quick-serve and casual dining, fast-casual has very few distinct characteristics beyond the absence of a drive-thru and traditional table service. Outside of those basics, the concepts within the category vary wildly. In a case of perception being stronger than reality, the consumer is also …Read more.